Your headline is the first message a potential new customer reads when they land on your site.

And for most Bitcoin companies, it’s also the last.

The 3 headline mistakes I see every day:

1. No desirable, tangible benefits (or weak ones)

“Building the future of money” tells me nothing.

What do I get?
Why should I care?

If your headline doesn’t answer “what’s in it for me” in under 5 seconds, visitors leave.

2. Not calling out a specific audience

“Bitcoin tools for everyone” is the same as saying Bitcoin tools for no one.

If you’re not calling out “who” your product is for (node operators, self-custody beginners, Lightning merchants, etc.), your reader won’t say to themselves “this is for ME.”

3. Using unclear, vague language instead of clear, tangible language

“Seamless, next-generation infrastructure for digital asset management.”

What does that even mean?

Compare that to:

“Send Bitcoin over Lightning to anyone, anywhere, for less than a penny.”

One is corporate speak.
The other is a compelling reason to click.

Your headline is one of the largest conversion levers on your entire site.

Nail those benefits.
Name your specific audience.
Say it plain using objective words.

Everything downstream converts better when you do.

For the love of Bitcoin is a root of all kinds of evil.

Don’t make it your orange calf.

Use Bitcoin.
Seek Jesus.

Stack Bitcoin.
Follow Jesus.

Give Bitcoin.
Share Jesus.

Value Bitcoin.
Love Jesus.

Eternal praise, honor and glory belong to our Creator.

Not the created.

The deeper the darkness
The brighter The Light

Jesus wipes away every tear and rights every wrong

His love, justice, and mercy prevailed with every nail pounded in His flesh
and bloody drops of sweat
until He heaved His final breath.

And three days later, rose.

Defeating the grave.
Once and forever.

Now all human sin,
from the smallest of lies,
to 3 million pages of unfathomable acts,
will be judged.

Either through His gift of repentance,
or eternal damnation,
righteousness will reign supreme.

No matter your wealth

Your position

Your fame

God wins.​​​​​​​​​​​​​​​​

I'm sitting here in my neighborhood clubhouse staring at a picture of the Raleigh skyline

The 3 tallest buildings all house the same industry:

Banks.

Institutions that steal wealth by creating money through debt

Crazy to think the little Bitcoin node humming in my house will someday put vacancy signs on each of these skyscrapers

This debate was so good, I had to watch it twice

I see their positions as a function of timeline

@Simon Dixon = 10-20 years
@Jeff Booth = 50-100+ years

Either way, we all have an easy exit from this fiat insanity. 💪

https://youtu.be/csSlVMT0ZZ0?si=0bxmQJPJpI4YCVZj

If you buy Bitcoin on an exchange, and never take self-custody, you’re no more sovereign than a Chase bank account holder.