"“It’s really not a niche problem. It is a problem that every enterprise will face if they are bullish on AI, if they haven’t already,” he adds. The amount of token spending is increasing “exponentially, as more and more people are starting to use AI.”
Kwak says after Accenture tried to get enterprises to adopt AI as quickly as possible, AI has reached scale in most areas in both Accenture and its clients. But with that scale is a new opportunity for Accenture regarding its clients: “to really think about token economics.” The bill of the overall AI spend is visible, Kwak explains, but attributing that AI spend at the token level to the value outcomes on the projects where AI is being used is not visible.
Finally, the “controls are just arriving too late.” Those are things that might stop someone spending a bunch of money on tokens, like budgeting or different tiers.
Following the Financial Times’ reporting of Accenture’s policy to force AI adoption or risk missing promotions, an Accenture spokesperson told CNBC, “Our strategy is to be the reinvention partner of choice for our clients and to be the most client-focused, AI-enabled, great place to work. That requires the adoption of the latest tools and technologies to serve our clients most effectively.”
Kwak says Accenture plans to formally launch a product called “Token IQ” soon."
https://www.404media.co/the-tokenpocalypse-is-here-companies-are-scrambling-to-stop-spending-so-much-on-ai/#AI #GenerativeAI #AIAgents #Tokenomics #Tokens #Enshittification #AIBubble #TokenOps