My friend used to say, "I'd rather have a bottle in front of me than a frontal lobotomy," and as a winemaker I think that might actually make for a fun slogan for your company, or maybe a cute tagline for the bottles. A retard-themed wine promo would really capture the imagination of Gen-Z which, as it so happens, is enthusiastically embracing a trend called retard-maxxing. More information on the trend below:

https://knowyourmeme.com/sensitive/memes/retardmaxxing