The unexpected advice:

A decade ago, I invested a lot in getting my own coach - which one decade later has proven to be the first= best investment I'd ever made. You know what the other one is!

I'd run and exited a tech company and had discovered that my passion for for helping people as a coach myself, and had already started coaching a number of CEOs of other tech companies. When I started with my coach, I thought we'd be spending a lot of time on strategy and tactics, new ways to reach new clients etc.

Apart from 3-4 sessions, in three years we did almost none of that!

Instead he had a radical idea: focus on making me a great coach! By doing that, something funny happened, my coaching business doubled in size during the time I was receiving coaching from him.

It was obvious in hindsight. Yet how often do we forgo the obvious and go for the result we want. It's the old adage "everyone wants to be able to say 'I climbed Everest' but no-one wants to put in the work to become the person who can climb Everest. Similarly so many people want to run a successful company, but few put in the effort to become the leader who can run a successful company.

Yes, being able to convey the value of what you do is important. That is the multiplier But having something of immense value - be it a product or service comes first. Otherwise you are multiplying a small number.

These days, even when I'm helping clients win pitches, the process of pitch coaching usually ends up pointing to gaps in the tech-CEOs offering/product/partnerships that need to be address.

I always ask the question "What is the pitch you'd like to be able to give that isn't true yet" - then we reverse-engineer by picking up the things that are not true yet, and see how we can make them happen.

The best way to generate more clients is to first become a better coach. And the best way to win a pitch is starts with building something worth pitching.

The first lever that autocratic regimes pull to stop activists fighting for democracy is to sever their access to finance, freeze bank accounts, and track down all those who donated to their cause.

For the first time in human history, these human rights activists have a tool do defend themselves against this attack, so they can continue their fight for democracy. This tool is called Bitcoin.

Don't know how this happened so fast, but suddenly I've coached 35 Bitcoiners!

I'm a bit overwhelmed by how much they've advanced Bitcoin since. Between them, they've started Nasdaq companies, secured funding (including Ego Death, Tim Draper),scaled mining businesses 10x, and shifted Bitcoin policy measurably across three continents.

They did this not (only) because I'm a good coach, but also because Bitcoiners are amazing people and something phenomenal happens when they work as a peer network. 

And that made me realize something

Despite Bitcoin being superior in every dimension to fiat, it is not certain that Bitcoin will win.

Whether it's technology or sports, history is full of examples where the better team came second. In sport, it is often the best coached team is often the winningest team. And like sport, coaching is for those who are already performing well, but want to win on the global stage.

My vision is that Bitcoin becomes the best coached team in any industry, any sector, any digital asset in the world by far, and as a result grows faster than any opponents can hold it down.

If you'd like to "be the change" by experiencing high-performance coaching in a high-trust group of your Bitcoin peers, or even chat about whether this is a potential fit - reach out.

Breathwork and Bitcoin are a recommended pairing !

Here's why.

One of my clients flew to Costa Rica for three days of one-on-one coaching.

He had a list of plans to work through, but my intuition said "Nah. We're doing SKY breathing training."

After the breathwork in 30 mins he found all the answers to his year planning.

The breathwork didn't give him new information - it removed the noise blocking his intuitive wisdom

On our debrief call he said five incredible things:

1. "My perceptions with other people are heightened"
2. "It's like everything has a new color in the world"
3. "It's like I'm trying to understand my new superpower"
4. "My meditations are deeper, and I go in faster"
5. "People keep saying 'aren't you tired after all the flights' - but I'm really energized"

Here's what Bitcoin and breathwork have in common:

- Bitcoin and breathwork both fix the base layer
- Both use energy to create something super-resilient
- Both reward low-time-preference and give back 10x-100x over time
- you can't judge it from the outside, you have to experience it to know it

And in each case ... there is no second best!

I'm running an introductory session this Friday 7pm PDT. Leave a comment, or DM if you're keen to experience it

I've turned Claude into a BEAST ! 🤣

The biggest problem with all AI and LLMs is it tells you what you want to hear, and is optimized for the most pleasing response by default.

Aside from using Claude as a glorified EA, that's often useless, and in many cases dangerous.

Claude now challenges me, bosses me around, holds me to account, names unproductive patterns of behavior, brings critical-path activities to my attention that are blocking other work and proactively tells me if I'm focusing on a low value activity relative to my stated goals.

As a result it is 3x more useful and 10x less dangerous!

In The Netherlands there is a a limit of €3000 for cash purchases on goods.

There is no spending limit on Bitcoin.

BREAKING: Bitcoin CEO issues statement

"Unlike Bitcoin, the electricity that powers Telsas is still derived mostly from fossil fuels.

When Tesla can show measurable progress on this important issue, we will allow Telsa to start accepting Bitcoin payments again."