@nprofile1q... The social rule is to look up to the rich for they represent what you should want, a lot of myths behind why but the goal is to be them. The poor meanwhile aren't trusted because being poor is a personal failing, there's also fear because the poor aren't treated well and that fear keeps people away from becoming them.
After everything though, it's the rich constantly kicking down and those below kicking down too all at the request of the rich telling them not to punch up.